The New One Minute Manager by Kenneth Blanchard and Spencer Johnson
The New One Minute Manager by Kenneth Blanchard and Spencer Johnson

Business · 2015

What is The New One Minute Manager about?

by Kenneth Blanchard and Spencer Johnson · 1h 15m

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The short answer

The New One Minute Manager is a 2015 update to Kenneth Blanchard and Spencer Johnson's 1982 classic, rewritten to account for flatter organizations, collaborative work environments, and the shift from managers as controllers to managers as enablers. The core framework remains unchanged: three management secrets — One Minute Goals, One Minute Praisings, and One Minute Re-Directs (previously One Minute Reprimands) — delivered in a parable format that makes the ideas easy to remember and immediately actionable.

The New One Minute Manager by Kenneth Blanchard and Spencer Johnson
The New One Minute Manager by Kenneth Blanchard and Spencer Johnson

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The New One Minute Manager, in detail

The New One Minute Manager is a 2015 update to Kenneth Blanchard and Spencer Johnson's 1982 classic, rewritten to account for flatter organizations, collaborative work environments, and the shift from managers as controllers to managers as enablers. The core framework remains unchanged: three management secrets — One Minute Goals, One Minute Praisings, and One Minute Re-Directs (previously One Minute Reprimands) — delivered in a parable format that makes the ideas easy to remember and immediately actionable.

One Minute Goals means making sure each person knows what they're supposed to do, has agreed to the goal, and can restate it on a single page. The idea is that most performance problems are really goal-clarity problems. One Minute Praisings are brief, immediate, specific acknowledgments of good work — not annual reviews or vague encouragement, but thirty seconds of genuine acknowledgment immediately after someone does something right. One Minute Re-Directs are equally brief, specific, and focused on the behavior not the person: you name what happened, say how it made you feel, pause, then confirm the person's competence and affirm the relationship.

The update reflects several shifts from the original. The new version emphasizes self-leadership and assumes the manager's job is to help people manage themselves, not to direct them. It also acknowledges that praise and re-direction now often need to happen in front of teams or in asynchronous channels, not just in private one-on-one conversations. The shift from "reprimand" to "re-direct" signals a deliberate move away from punishment framing.

The book's format — a parable with a young man learning from a wise old manager — makes it readable in a single sitting. Its weakness is the same as the original's: real management situations are often messier than the parable suggests, and the techniques can feel mechanical when applied without genuine relationship. Used as principles rather than scripts, though, the three secrets are sound and have a forty-year track record of improving management behavior in organizations that take them seriously.

The big ideas

  1. 1.

    Most performance problems are goal-clarity problems. If people don't know what good looks like, feedback is useless.

  2. 2.

    One Minute Goals: each goal fits on a single page, is agreed to, and the person can restate it in their own words. Review it regularly, not just at annual appraisal time.

  3. 3.

    One Minute Praisings work because they are immediate and specific. Generic praise after the fact doesn't change behavior; specific feedback right after the behavior does.

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