What it argues
Keep Going is Austin Kleon's third book in his series on creative practice, following Steal Like an Artist and Show Your Work. Where the earlier books focused on finding creative influence and sharing work publicly, this one addresses the harder problem: what to do when the initial enthusiasm has faded and creative work becomes a daily act of will rather than a rush of inspiration. Kleon describes the book as ten ways to stay creative in good times and bad, and it reads as a set of personal rules he has developed for sustaining a decades-long creative practice.
The book is physically unusual — short, heavily illustrated, filled with Kleon's own visual notes and collages. It is designed to be absorbed in a single sitting and returned to when motivation falters. Each chapter makes a discrete argument: keep a daily log ("the bliss station"), protect your attention ("disconnect from the chaos"), distinguish the process from the product ("the creative life is not linear"), and allow yourself to be a beginner in something outside your main discipline. The arguments are not new, but Kleon's particular combinations and framings are often striking.
What it gets right
- 1.
Sustainability in creative work comes from daily practice tied to process, not to results. The goal is to show up, not to produce a masterpiece.
- 2.
Attention is the raw material of creativity. Protecting it from the pull of news, social media, and ambient anxiety is a creative act, not just a productivity tactic.
- 3.
A 'bliss station' — a defined time and space for undistracted creative work — is more important than inspiration. Inspiration finds people who are already at work.
What it covers
Who wrote it
Austin Kleon is an American writer and artist based in Austin, Texas. He is the author of the Steal Like an Artist trilogy — Steal Like an Artist, Show Your Work, and Keep Going — all of which address the creative life for working artists and writers. He is also the author of Newspaper Blackout, poetry created by redacting newspaper columns with a marker. He publishes a weekly newsletter at austinkleon.com and is known for his visual approach to ideas, combining writing with drawing and collage.