The Index Card by Helaine Olen
The Index Card by Helaine Olen

Economics · 2016

The Index Card review

by Helaine Olen

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The verdict

The Index Card began as a genuine index card.

Best for curious readers in the genre. Reading time: 4h 0m.

The Index Card by Helaine Olen
The Index Card by Helaine Olen

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What it argues

The Index Card began as a genuine index card. University of Chicago professor Harold Pollack scribbled his complete financial advice on one during an interview with journalist Helaine Olen, photographed it, and posted it online in 2013. It went viral. The premise — that everything you need to know about personal finance fits on a single index card — attracted millions of people exhausted by contradictory advice from an industry that profits by making money complicated.

Olen and Pollack's book expands those rules into chapters without diluting the core message: save 10 to 20 percent of your income, max out your tax-advantaged accounts, buy index funds, avoid actively managed funds and financial advisors who earn commissions, pay off your credit cards every month, and never try to time the market. Each rule gets historical context and a clear explanation of why the financial services industry actively discourages the behavior that most benefits ordinary investors.

What it gets right

  1. 1.

    All essential personal finance advice fits on a single index card. Complexity in the financial services industry usually serves the advisor's interests more than the client's.

  2. 2.

    Save 10 to 20 percent of your income, starting now. The exact amount matters less than the habit; saving 10 percent consistently beats saving 20 percent erratically.

  3. 3.

    Max out tax-advantaged accounts first: 401(k), IRA, HSA. The tax savings compound over decades and are effectively free money from the government.

What it covers

Who wrote it

Helaine Olen is an American journalist and author whose work focuses on personal finance, the financial services industry, and economic inequality. Her previous book, Pound Foolish (2012), offered a critical examination of the personal finance industry. She writes regularly for The Washington Post and has contributed to The Atlantic, The Nation, and other publications. Harold Pollack, her co-author, is a professor at the University of Chicago Crown Family School and a health policy researcher. The Index Card grew out of a viral moment in a 2013 interview between them.

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