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Exponential Organizations book club questions

Here are 12 book club questions for Exponential Organizations by Salim Ismail, ordered to open easily and end somewhere worth arguing about. Copy them, print them, or bring them up one at a time.

Exponential Organizations
Exponential Organizations

Exponential Organizations is Salim Ismail's framework for understanding why some companies — Airbnb, Uber, GitHub, Google — grew ten times faster than their peers and why traditional organizations struggle to match that pace.

Salim Ismail · 2014 · 5h 30m

Full summary and key takeaways →

The 12 questions

  1. 1.

    Which of the ten ExO attributes — SCALE or IDEAS — feels most foreign to how large organizations you know actually operate?

  2. 2.

    Ismail argues every industry will eventually face information-based disruption. Is there an industry you believe is genuinely protected from this? Why?

  3. 3.

    What would a Massive Transformative Purpose look like for an organization you're part of? Does one exist? Does it matter to people there?

  4. 4.

    Staff on Demand reduces fixed costs but also reduces loyalty and institutional knowledge. How should an organization manage those tradeoffs?

  5. 5.

    How does a large incumbent organization build an ExO initiative without its core business killing it? What structural protections are necessary?

  6. 6.

    GitHub and Wikipedia derive enormous value from community contributors who are paid nothing. What motivates that behavior, and what undermines it?

  7. 7.

    Ismail published this in 2014. Which of his examples have held up, and which have not?

  8. 8.

    What does a Dashboard — real-time visibility into key metrics for everyone — require culturally to actually change behavior rather than just add reporting overhead?

  9. 9.

    Autonomy is listed as an attribute, but it conflicts with traditional management hierarchies. How do companies you know handle that tension?

  10. 10.

    The ExO framework was developed at Singularity University in Silicon Valley. Where does it apply poorly, and what does that reveal about its assumptions?

  11. 11.

    What would have to change at an organization you know well for it to genuinely experiment — run many small bets, tolerate failures — rather than just claim to?

  12. 12.

    Ismail argues community is more durable than marketing. Have you seen evidence of this? What destroys a community once it's built?

How to run the discussion

  • Pick six to eight, not all of them. An hour of real discussion covers fewer questions than anyone expects, and racing the list is what makes a book club feel like homework.
  • Open with what people noticed, not what they concluded. Asking for a verdict first hardens opinions before anyone has heard each other.
  • Let the disagreement run. The questions below that split a room are the ones worth the time; the ones everyone answers the same way can be skipped.
  • Ask the quiet person a specific question. A direct, narrow question is far easier to answer than an open invitation to contribute.

Themes worth steering toward

If the conversation stalls, these are the threads that usually restart it.

Common questions

What are good book club questions for Exponential Organizations?

Here are 12 book club questions for Exponential Organizations by Salim Ismail, ordered to open easily and end somewhere worth arguing about. The strongest openers ask what each reader noticed rather than what they concluded, and the discussion usually turns on organizational design, technology disruption, scaling.

How long should a book club discussion of Exponential Organizations last?

Most groups run 60 to 90 minutes of actual discussion. That is roughly six to eight questions, not all of them, so pick the ones that suit your group rather than working down the list in order.

What are the main themes in Exponential Organizations?

Organizational design, Technology disruption, Scaling, Innovation, Digital transformation. Those are the threads most likely to divide a room, which makes them the useful places to steer a discussion that has gone quiet.

Picking the next one? See books like Exponential Organizations or questions for other book club picks.

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