Books like Competing Against Luck

01

The Innovator's Solution

Clayton M. Christensen and Michael E. Raynor · Business

The Innovator's Solution is Christensen and Raynor's follow-up to The Innovator's Dilemma, which explained why great companies fail in the face of disruptive innovation.

Shares innovation and strategy with Competing Against Luck.

02

The Innovator's Dilemma

Clayton M. Christensen · Business

Christensen's argument, published in 1997, is deceptively simple: the very practices that make companies excellent at serving their current customers — listening carefully, investing in proven technologies, targeting the most profitable segments — are precisely what causes them to miss disruptive innovations.

Both dig into innovation.

03

Inspired: How to Create Tech Products Customers Love

Marty Cagan · Business

Inspired is Marty Cagan's guide to how the best technology companies build products that customers actually want.

Shares innovation and customer discovery with Competing Against Luck.

04

Continuous Discovery Habits

Teresa Torres · Business

Continuous Discovery Habits is Teresa Torres's practical guide to making product discovery a sustainable, weekly team practice rather than a periodic research event.

Shares innovation and customer discovery with Competing Against Luck.

05

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne · Business

Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.

Shares innovation and strategy with Competing Against Luck.

06

Building a StoryBrand

Donald Miller · Business

Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.

Shares marketing and strategy with Competing Against Luck.

07

Crossing the Chasm

Geoffrey A. Moore · Business

Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

Shares marketing and product strategy with Competing Against Luck.

08

Hacking Growth

Sean Ellis and Morgan Brown · Business

Hacking Growth is Sean Ellis and Morgan Brown's guide to building a growth function — an organizationally distinct, cross-functional team focused on finding and exploiting opportunities to accelerate customer acquisition, retention, and revenue.

Shares marketing and product strategy with Competing Against Luck.

09

Innovation and Entrepreneurship

Peter F. Drucker · Business

Innovation and Entrepreneurship is Drucker's systematic treatment of a subject that, in 1985, most people still regarded as the province of lone geniuses and lucky accidents.

Shares innovation and strategy with Competing Against Luck.

10

Loonshots

Safi Bahcall · Business

Loonshots is physicist and biotech CEO Safi Bahcall's argument that the most transformative innovations — the kind he calls loonshots, after the eccentric northern bird — are fragile ideas that look foolish or impossible until they suddenly aren't, and that organizations systematically kill them long before they get a chance to prove themselves.

Shares innovation and strategy with Competing Against Luck.

11

No Rules Rules: Netflix and the Culture of Reinvention

Reed Hastings and Erin Meyer · Business

No Rules Rules is Reed Hastings's account of the management philosophy that has governed Netflix since the company pivoted from DVDs to streaming and built one of the most watched entertainment platforms in the world.

Shares innovation and strategy with Competing Against Luck.

12

Obviously Awesome

April Dunford · Business

Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.

Shares marketing and strategy with Competing Against Luck.