Business · Similar reads
Books like Crossing the Chasm
Crossing the Chasm by Geoffrey A. Moore is about marketing, technology adoption, startups. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- The Innovator's Dilemma
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Clayton M. Christensen · Business
Christensen's argument, published in 1997, is deceptively simple: the very practices that make companies excellent at serving their current customers — listening carefully, investing in proven technologies, targeting the most profitable segments — are precisely what causes them to miss disruptive innovations.
Read the summary → - Blue Ocean Strategy
02
W. Chan Kim and Renée Mauborgne · Business
Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.
Read the summary → - Zero to One: Notes on Startups, or How to Build the Future
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Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel · Business
Zero to One began as notes from a Stanford course Thiel taught on startups in 2012, assembled into a book with co-author Blake Masters.
Read the summary → - Obviously Awesome
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April Dunford · Business
Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.
Read the summary → - Traction: How Any Startup Can Achieve Explosive Customer Growth
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Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg and Justin Mares · Business
Traction is Gabriel Weinberg and Justin Mares's systematic guide to customer acquisition for startups.
Read the summary → - 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
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100 Baggers: Stocks That Return 100-to-1 and How to Find Them
Christopher Mayer · Business
Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.
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