Author

Books by Geoffrey A. Moore

Geoffrey A. Moore is a Silicon Valley–based author, speaker, and venture partner at Wildcat Venture Partners. He spent his early career at Regis McKenna Inc. before founding several consulting firms focused on technology marketing strategy. Crossing the Chasm, first published in 1991 and revised multiple times, made him one of the most influential voices in technology marketing. He has written six books, including Inside the Tornado and Escape Velocity, which extend the technology adoption framework to later stages of market development.