Books like The 22 Immutable Laws of Marketing

01

Positioning: The Battle for Your Mind

Al Ries and Jack Trout · Business

Positioning, first published in 1981 and revised in 2000, introduced an idea that restructured how strategists think about marketing: the real competition is not in the marketplace but in the customer's mind.

02

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin · Business

This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

03

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

04

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

05

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne · Business

Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.