Books like The 22 Immutable Laws of Marketing

01

Positioning: The Battle for Your Mind

Al Ries and Jack Trout · Business

Positioning, first published in 1981 and revised in 2000, introduced an idea that restructured how strategists think about marketing: the real competition is not in the marketplace but in the customer's mind.

Shares marketing strategy and brand positioning with The 22 Immutable Laws of Marketing.

02

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin · Business

This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

A kindred business read.

03

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

A kindred business read.

04

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

A kindred business read.

05

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne · Business

Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.

Both dig into competition.

06

Competitive Strategy

Michael E. Porter · Business

Competitive Strategy is Michael Porter's foundational framework for analyzing industries and developing competitive strategy.

Both dig into competition.

07

Good Strategy Bad Strategy

Richard Rumelt · Business

Good Strategy Bad Strategy is Richard Rumelt's indictment of the strategic planning process as it is practiced in most organizations, and his articulation of what genuine strategy actually requires.

Both dig into competition.

08

Playing to Win: How Strategy Really Works

Roger L. Martin and A.G. Lafley · Business

Playing to Win is Roger Martin and A.G.

Both dig into competition.

09

The Professor, the Banker, and the Suicide King

Michael Craig · Business

The Professor, the Banker, and the Suicide King chronicles a series of high-stakes Texas Hold'em poker matches in 2001 between Andy Beal, a self-made Texas banker and real estate billionaire, and a rotating consortium of the world's best professional poker players, who called themselves the Corporation.

Both dig into competition.

10

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Joan Magretta · Business

Understanding Michael Porter is Joan Magretta's attempt to translate Porter's ideas — notoriously dense in their original form — into something practicing managers can actually use.

Both dig into competition.

11

Art as Experience

John Dewey · Philosophy

Art as Experience, published in 1934, is John Dewey's attempt to rescue aesthetics from the museum pedestal and return it to ordinary life.

Both dig into perception.

12

Drawing on the Right Side of the Brain

Betty Edwards · Art

Drawing on the Right Side of the Brain rests on a claim that has quietly reassured millions of self-declared non-artists: drawing is not a gift you're born with but a learnable skill, and it is a skill of seeing rather than of the hand.

Both dig into perception.