Books like The Elephant in the Brain: Hidden Motives in Everyday Life

01

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler · Psychology

Richard Thaler is one of the founders of behavioral economics, the field that took the anomalies in standard economic theory seriously rather than dismissing them as noise.

Both dig into behavioral economics.

02

The Social Animal

Elliot Aronson · Psychology

Elliot Aronson is one of the most influential social psychologists in the history of the field, and The Social Animal, first published in 1972 and now in its twelfth edition, is the textbook introduction to social psychology that has shaped how generations of students think about human behavior.

A kindred psychology read.

03

Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow · Psychology

Leonard Mlodinow is a theoretical physicist who writes accessible science for general audiences.

A kindred psychology read.

04

Mistakes Were Made (But Not by Me)

Carol Tavris and Elliot Aronson · Psychology

Carol Tavris and Elliot Aronson wrote this book about the mechanisms by which people protect their sense of themselves as competent, moral, and well-intentioned after they have done something that contradicts that self-image.

A kindred psychology read.

05

Incognito: The Secret Lives of the Brain

David Eagleman · Psychology

David Eagleman is a neuroscientist at Stanford who argues that the conscious self is a late, small, and largely uninformed participant in the brain's activity.

A kindred psychology read.

06

Dollars and Sense

Dan Ariely · Psychology

Dollars and Sense is Dan Ariely and Jeff Kreisler's examination of why people consistently make bad financial decisions even when they have the information and intention to do otherwise.

Both dig into behavioral economics.

07

Mind Over Money

Claudia Hammond · Psychology

Mind Over Money is Claudia Hammond's survey of the research on how people actually think about, feel about, and make decisions with money — which turns out to be considerably less rational than economic theory assumes.

Both dig into behavioral economics.

08

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

Both dig into behavioral economics.

09

Scarcity: Why Having Too Little Means So Much

Sendhil Mullainathan and Eldar Shafir · Psychology

Scarcity is Sendhil Mullainathan and Eldar Shafir's argument that the experience of having too little — of any resource — produces a predictable cognitive syndrome with consequences that extend far beyond the original deficit.

Both dig into behavioral economics.

10

Seven and a Half Lessons About the Brain

Lisa Feldman Barrett · Psychology

Lisa Feldman Barrett wrote this short book — genuinely short at under thirty thousand words — as an accessible introduction to seven core findings of modern neuroscience, each presented as a lesson that overturns something most people believe.

Both dig into evolution.

11

The (Honest) Truth About Dishonesty

Dan Ariely · Psychology

Dan Ariely is a behavioral economist at Duke who studies irrational behavior, and this book applies that framework to a question most people prefer not to examine too closely: why do people cheat?

Both dig into behavioral economics.

12

The Art of Thinking Clearly

Rolf Dobelli · Psychology

Rolf Dobelli is a Swiss entrepreneur and novelist who wrote a series of short newspaper columns on cognitive biases, later collected and expanded into this book.

Both dig into behavioral economics.