Books like The Elephant in the Brain: Hidden Motives in Everyday Life

01

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler · Psychology

Richard Thaler is one of the founders of behavioral economics, the field that took the anomalies in standard economic theory seriously rather than dismissing them as noise.

02

The Social Animal

Elliot Aronson · Psychology

Elliot Aronson is one of the most influential social psychologists in the history of the field, and The Social Animal, first published in 1972 and now in its twelfth edition, is the textbook introduction to social psychology that has shaped how generations of students think about human behavior.

03

Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow · Psychology

Leonard Mlodinow is a theoretical physicist who writes accessible science for general audiences.

04

Mistakes Were Made (But Not by Me)

Carol Tavris and Elliot Aronson · Psychology

Carol Tavris and Elliot Aronson wrote this book about the mechanisms by which people protect their sense of themselves as competent, moral, and well-intentioned after they have done something that contradicts that self-image.

05

Incognito: The Secret Lives of the Brain

David Eagleman · Psychology

David Eagleman is a neuroscientist at Stanford who argues that the conscious self is a late, small, and largely uninformed participant in the brain's activity.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.