Books like The Innovator's Solution

01

The Innovator's Dilemma

Clayton M. Christensen · Business

Christensen's argument, published in 1997, is deceptively simple: the very practices that make companies excellent at serving their current customers — listening carefully, investing in proven technologies, targeting the most profitable segments — are precisely what causes them to miss disruptive innovations.

02

Competing Against Luck

Clayton M. Christensen · Business

Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

03

Crossing the Chasm

Geoffrey A. Moore · Business

Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

04

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne · Business

Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.

05

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel · Business

Zero to One began as notes from a Stanford course Thiel taught on startups in 2012, assembled into a book with co-author Blake Masters.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.