Books like Predictably Irrational

01

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

02

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

03

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler and Cass R. Sunstein · Economics

Nudge is Richard Thaler and Cass Sunstein's argument that the way choices are presented — the default option, the order of items, the framing of a question — powerfully shapes what people decide, often more than their own stated preferences.

04

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell · Psychology

Blink is Malcolm Gladwell's argument that fast, unconscious decisions — the ones made in the first two seconds of encountering something — are often just as reliable as slow, deliberate analysis, and sometimes more so.

05

Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

Annie Duke · Psychology

Thinking in Bets is Annie Duke's argument that most decisions in life share a fundamental feature with poker hands: you're choosing under uncertainty, with incomplete information, and luck will affect the outcome regardless of how well you reasoned.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.