Author

Books by Dan Ariely

Dan Ariely is a professor of psychology and behavioral economics at Duke University and one of the most widely read popularizers of behavioral economics research. He is the author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty, among others. Ariely founded the Center for Advanced Hindsight at Duke and the startup Shapa. Much of his research focuses on decision-making under uncertainty, with applications to health, finance, and workplace behavior. He lives and works in the Research Triangle area of North Carolina.