Books like The Influential Mind: What the Brain Reveals About Our Power to Change Others

01

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

02

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

03

Never Split the Difference

Chris Voss · Business

Never Split the Difference is Chris Voss's argument that the rational, compromise-based negotiation frameworks taught in business schools miss something fundamental about how people actually make decisions.

04

The Optimism Bias: A Tour of the Irrationally Positive Brain

Tali Sharot · Psychology

Tali Sharot is a neuroscientist at University College London, and The Optimism Bias is her account of a finding that surprised researchers: most humans systematically overestimate the likelihood of good things happening to them and underestimate the likelihood of bad ones.

05

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.