Business · Similar reads
Books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love
Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada is about category design, brand strategy, marketing. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- This Is Marketing: You Can't Be Seen Until You Learn to See
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This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Read the summary → - Obviously Awesome
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April Dunford · Business
Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.
Read the summary → - Contagious: Why Things Catch On
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Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
Read the summary → - Building a StoryBrand
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Donald Miller · Business
Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.
Read the summary → - Crossing the Chasm
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Geoffrey A. Moore · Business
Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.
Read the summary → - 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
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100 Baggers: Stocks That Return 100-to-1 and How to Find Them
Christopher Mayer · Business
Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.
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