Business · Similar reads
Books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love
The best books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love are This Is Marketing: You Can't Be Seen Until You Learn to See, Obviously Awesome, and Contagious: Why Things Catch On. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada is about category design, brand strategy, marketing. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- This Is Marketing: You Can't Be Seen Until You Learn to See
01
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Both dig into marketing.
Read the summary → - Obviously Awesome
02
April Dunford · Business
Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.
Both dig into marketing.
Read the summary → - Contagious: Why Things Catch On
03
Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
Both dig into marketing.
Read the summary →
- Building a StoryBrand
04
Donald Miller · Business
Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.
Both dig into marketing.
Read the summary → - Crossing the Chasm
05
Geoffrey A. Moore · Business
Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.
Both dig into marketing.
Read the summary → - Growth Hacker Marketing
06
Ryan Holiday · Business
Growth Hacker Marketing is Ryan Holiday's short, accessible introduction to a marketing philosophy that emerged from Silicon Valley startups in the early 2010s.
Shares marketing and growth with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love.
Read the summary → - Hacking Growth
07
Sean Ellis and Morgan Brown · Business
Hacking Growth is Sean Ellis and Morgan Brown's guide to building a growth function — an organizationally distinct, cross-functional team focused on finding and exploiting opportunities to accelerate customer acquisition, retention, and revenue.
Shares marketing and growth with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love.
Read the summary → - Product-Led Growth
08
Wes Bush · Business
Product-Led Growth is Wes Bush's guide to a go-to-market strategy in which the product itself is the primary vehicle for customer acquisition, conversion, and expansion — rather than sales and marketing teams that generate leads and hand them to the product.
Shares marketing and growth with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love.
Read the summary → - Traction: How Any Startup Can Achieve Explosive Customer Growth
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Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg and Justin Mares · Business
Traction is Gabriel Weinberg and Justin Mares's systematic guide to customer acquisition for startups.
Shares marketing and growth with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love.
Read the summary → - Where the Suckers Moon
10
Randall Rothenberg · Business
Where the Suckers Moon is Randall Rothenberg's exhaustive account of a single advertising account review: Subaru of America's 1991 search for a new agency.
Shares brand strategy and marketing with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love.
Read the summary → - All Marketers Are Liars
11
Seth Godin · Business
All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.
Both dig into marketing.
Read the summary → - Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman and Chris Yeh · Business
Blitzscaling is Reid Hoffman's argument that certain markets — primarily those with strong network effects and winner-take-most dynamics — reward companies that prioritize speed of growth over efficiency, even at the cost of significant operational risk.
Both dig into growth.
Read the summary →
Books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love: quick answers
What are the best books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love?
The best books like Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada are This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Obviously Awesome by April Dunford, Contagious: Why Things Catch On by Jonah Berger, Building a StoryBrand by Donald Miller, Crossing the Chasm by Geoffrey A. Moore, plus 7 more below. Each was chosen for themes it shares with Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love, such as category design, brand strategy, marketing.
What should I read after Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love?
A natural next read after Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love is This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Both dig into marketing. Other strong choices are Obviously Awesome by April Dunford, Contagious: Why Things Catch On by Jonah Berger, Building a StoryBrand by Donald Miller.
What books are similar to Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada?
Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love centers on category design, brand strategy, marketing. Books with a similar feel include This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Obviously Awesome by April Dunford, Contagious: Why Things Catch On by Jonah Berger, Building a StoryBrand by Donald Miller, Crossing the Chasm by Geoffrey A. Moore, Growth Hacker Marketing by Ryan Holiday — all free to read and chat with on Superbook.
