Author

Books by Anthony Kennada

Anthony Kennada served as chief marketing officer at Gainsight from 2013 to 2019, a period during which the company grew from a small startup to the defining leader of the customer success software category. He later co-founded AudiencePlus, a media company focused on helping B2B companies build owned audiences. Kennada writes and speaks widely on category creation, brand strategy, and community-led growth. Category Creation is his first book. He studied communications and has spent most of his career at the intersection of marketing, product, and growth in enterprise software.