Books like Contagious: Why Things Catch On

01

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin · Business

This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

02

Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg and Justin Mares · Business

Traction is Gabriel Weinberg and Justin Mares's systematic guide to customer acquisition for startups.

03

Building a StoryBrand

Donald Miller · Business

Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.

04

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin · Business

Purple Cow is Seth Godin's argument that the era of traditional marketing — mass advertising, interruption, and promotion — is effectively over, and that the only reliable route to growth is making something so remarkable that people talk about it without being paid to.

05

The Tipping Point

Malcolm Gladwell · Psychology

The Tipping Point is Malcolm Gladwell's argument that social change happens in sudden, dramatic ways — the same way a virus tips into an epidemic — and that understanding the mechanics of those tipping moments lets you engineer them.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.