Author

Books by Jonah Berger

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania, where his research focuses on social influence, word of mouth, and how products and ideas spread. He has published dozens of academic articles and consulted for companies including Google, Nike, and 3M. Contagious, published in 2013, became a New York Times and Wall Street Journal bestseller. He has also written Invisible Influence and The Catalyst, which extend his research into persuasion and behavior change.