Business · Similar reads
Books like Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind by Al Ries and Jack Trout is about brand positioning, perception, marketing strategy. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
Al Ries and Jack Trout · Business
Al Ries and Jack Trout published this slim, blunt book in 1993 as a corrective to the marketing industry's habit of ignoring how markets actually behave.
Read the summary → - This Is Marketing: You Can't Be Seen Until You Learn to See
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This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Read the summary → - Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion
Robert B. Cialdini · Psychology
Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.
Read the summary → - Contagious: Why Things Catch On
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Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
Read the summary → - Blue Ocean Strategy
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W. Chan Kim and Renée Mauborgne · Business
Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.
Read the summary → - 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
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100 Baggers: Stocks That Return 100-to-1 and How to Find Them
Christopher Mayer · Business
Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.
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