Books like Think Again: The Power of Knowing What You Don't Know

01

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

A kindred psychology read.

02

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

A kindred psychology read.

03

Mindset: The New Psychology of Success

Carol S. Dweck · Psychology

Carol Dweck's central claim is simple but far-reaching: people hold one of two basic beliefs about their own abilities.

Both dig into learning.

04

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

Both dig into persuasion.

05

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell · Psychology

Blink is Malcolm Gladwell's argument that fast, unconscious decisions — the ones made in the first two seconds of encountering something — are often just as reliable as slow, deliberate analysis, and sometimes more so.

A kindred psychology read.

06

Age of Propaganda: The Everyday Use and Abuse of Persuasion

Anthony Pratkanis and Elliot Aronson · Psychology

Anthony Pratkanis and Elliot Aronson's central concern is that modern media, advertising, and politics have optimized for propaganda techniques that bypass critical reasoning and exploit psychological vulnerabilities.

Both dig into persuasion.

07

Influence, New and Expanded: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence, New and Expanded is the 2021 revision of Robert Cialdini's foundational 1984 work on the psychology of persuasion.

Both dig into persuasion.

08

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath and Dan Heath · Psychology

Made to Stick is Chip and Dan Heath's investigation into why some ideas take hold in people's minds and spread while others, equally true and well-reasoned, vanish the moment the conversation ends.

Both dig into persuasion.

09

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini · Psychology

Robert Cialdini spent decades studying the principles of persuasion that animate Influence, his 1984 masterwork.

Both dig into persuasion.

10

The Brain That Changes Itself

Norman Doidge · Psychology

Norman Doidge is a Canadian psychiatrist who traveled to interview the scientists and patients at the frontier of neuroplasticity research in the mid-2000s.

Both dig into learning.

11

The Confidence Game: Why We Fall for It Every Time

Maria Konnikova · Psychology

Maria Konnikova has a PhD in psychology and writes about it for a wide audience.

Both dig into persuasion.

12

The Influential Mind: What the Brain Reveals About Our Power to Change Others

Tali Sharot · Psychology

Tali Sharot's second book turns from how our own brains distort perception to how we can change what other people think and do.

Both dig into persuasion.