Books like Incognito: The Secret Lives of the Brain

01

Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow · Psychology

Leonard Mlodinow is a theoretical physicist who writes accessible science for general audiences.

02

How Emotions Are Made: The Secret Life of the Brain

Lisa Feldman Barrett · Psychology

Lisa Feldman Barrett is a neuroscientist and psychologist at Northeastern University who has spent thirty years studying emotion, and her conclusion challenges the most widely held view of what emotions are.

03

Stumbling on Happiness

Daniel Gilbert · Psychology

Daniel Gilbert is a Harvard psychologist whose central finding, after decades of studying affective forecasting, is that humans are systematically wrong about what will make them happy.

04

The Man Who Mistook His Wife for a Hat

Oliver Sacks · Psychology

Oliver Sacks was a neurologist who thought in stories.

05

Descartes' Error: Emotion, Reason, and the Human Brain

Antonio Damasio · Psychology

Antonio Damasio is a neurologist at USC whose work challenges the centuries-old idea that reason and emotion are separate faculties, with reason the reliable guide and emotion the unreliable interference.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.