Books like Start with Why

01

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink · Psychology

Drive is Daniel Pink's argument that the motivational model most organizations still run on — reward the behavior you want, punish the behavior you don't — is badly mismatched to the kind of work that matters most in a modern economy.

02

Good to Great

Jim Collins · Business

Good to Great is Jim Collins's attempt to answer a deceptively simple question: why do some good companies make the leap to sustained greatness while most don't?

03

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel · Business

Zero to One began as notes from a Stanford course Thiel taught on startups in 2012, assembled into a book with co-author Blake Masters.

04

Measure What Matters

John Doerr · Business

Measure What Matters is John Doerr's account of Objectives and Key Results — the goal-setting framework he learned from Andy Grove at Intel, carried to Google in 1999, and has since deployed across hundreds of companies and nonprofits.

05

How to Win Friends and Influence People

Dale Carnegie · Self-help

How to Win Friends and Influence People is Dale Carnegie's 1936 guide to dealing with people effectively.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.