Business · Similar reads
Books like Where the Suckers Moon
Where the Suckers Moon by Randall Rothenberg is about advertising, brand strategy, corporate culture. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- All Marketers Are Liars
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Seth Godin · Business
All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.
Read the summary → - This Is Marketing: You Can't Be Seen Until You Learn to See
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This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Read the summary → - No Filter: The Inside Story of Instagram
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No Filter: The Inside Story of Instagram
Sarah Frier · Business
No Filter is Sarah Frier's account of Instagram's founding, its acquisition by Facebook, and the decade-long tension between Instagram's founders and Mark Zuckerberg over what the product should become.
Read the summary → - Positioning: The Battle for Your Mind
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Positioning: The Battle for Your Mind
Al Ries and Jack Trout · Business
Positioning, first published in 1981 and revised in 2000, introduced an idea that restructured how strategists think about marketing: the real competition is not in the marketplace but in the customer's mind.
Read the summary → - 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
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100 Baggers: Stocks That Return 100-to-1 and How to Find Them
Christopher Mayer · Business
Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.
Read the summary → - 7 Powers: The Foundations of Business Strategy
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7 Powers: The Foundations of Business Strategy
Hamilton Helmer · Business
7 Powers is Hamilton Helmer's attempt to distill the full landscape of business strategy into a single rigorous framework.
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