Author

Books by Randall Rothenberg

Randall Rothenberg is an American journalist and business executive who covered advertising and marketing for The New York Times before becoming a senior fellow at the Booz Allen Hamilton strategy consulting firm. He later served as president and CEO of the Interactive Advertising Bureau. Where the Suckers Moon, published in 1994, grew from his reporting on the Subaru account review and is widely regarded as one of the most thorough portraits of the advertising industry ever written.