Author

Books by Alina Wheeler

Alina Wheeler is a brand consultant and educator based in Philadelphia. She has worked with a wide range of organizations, from startups to Fortune 500 companies, on brand strategy and identity programs. Before consulting, she held creative director and marketing leadership positions. Designing Brand Identity, first published by John Wiley and Sons in 2003, is now in its fifth edition and is used as a course text in design and business schools worldwide. She has taught and lectured on brand identity at universities and professional conferences across the United States.