Author

Books by Alistair Croll and Benjamin Yoskovitz

Alistair Croll is a Canadian entrepreneur, author, and conference organizer who cofounded Strata Conference and Bitnorth, and has worked as a startup advisor and analyst across the analytics and cloud infrastructure sectors. Benjamin Yoskovitz is a startup founder, investor, and product executive who has built and advised early-stage companies across consumer and enterprise markets. The two met through the startup community and collaborated on Lean Analytics after observing how few early-stage companies had a disciplined approach to measurement. Croll has also written on cloud computing and web performance.