Author

Books by Étienne Garbugli

Étienne Garbugli is a Canadian entrepreneur, product designer, and author based in Montreal. He has founded and co-founded multiple B2B startups and has spent years conducting research on how software companies find and validate their markets. He also wrote Lean B2B: Build Products Businesses Want, the expanded second edition of this book. His work focuses on the practical mechanics of early-stage product and market development, particularly in enterprise and small-business software contexts. He teaches and consults on product and growth topics for early-stage B2B teams.