Author

Books by John Warrillow

John Warrillow is a Canadian entrepreneur and author who has founded and sold four companies. He wrote Built to Sell in 2011 and The Automatic Customer in 2015, both of which focus on how to build businesses with enduring independent value. Warrillow hosts the Built to Sell Radio podcast and founded The Value Builder System, a methodology for measuring and improving business value. His writing draws on interviews with hundreds of founders who have successfully built and sold subscription-based or scalable businesses.