Author

Books by Robbie Kellman Baxter

Robbie Kellman Baxter is a strategy consultant and the founder of Peninsula Strategies, where she has advised subscription and membership businesses for over two decades. She is also the author of The Membership Economy, published in 2015, which introduced many of the frameworks expanded in The Forever Transaction. Baxter has worked with clients including Netflix, The Economist, and numerous start-ups and nonprofits building recurring-revenue models. She speaks frequently at business conferences and teaches subscription strategy through her online courses and workshops.