Author

Books by Aaron Ross and Marylou Tyler

Aaron Ross is the co-founder of Predictable Revenue Inc., a consulting and training firm that helps B2B companies build outbound sales systems. Before writing the book, he worked at Salesforce where he built the cold calling 2.0 prospecting system. He later co-wrote From Impossible to Inevitable with Jason Lemkin. Marylou Tyler is a sales process consultant and the author of Predictable Prospecting. The book they co-wrote became one of the most recommended texts in B2B sales, particularly in the SaaS industry, where it influenced how a generation of SDR programs were built.