Author

Books by April Dunford

April Dunford is a positioning consultant and advisor to B2B technology companies, with a client list including Postman, Aprimo, and many other enterprise software firms. She spent twenty years as a vice president of marketing at companies including Janna Systems, Entrust Technologies, and IBM, repositioning multiple products through acquisitions and pivots. She writes at aprildunford.com and speaks regularly at technology conferences. Obviously Awesome, self-published in 2019, became one of the most recommended books in startup marketing circles within months of its release.