Author

Books by Bernard Roth

Bernard Roth is a professor of mechanical engineering at Stanford University and one of the founders of the Hasso Plattner Institute of Design (d.school) at Stanford, where he has taught for decades. His academic work focuses on robotics and kinematics, but he is best known at Stanford for his teaching on design thinking, creativity, and personal effectiveness. He has influenced generations of students across engineering, business, and design disciplines. The Achievement Habit, published in 2015, is his first book for a general audience.