Author

Books by BJ Fogg

BJ Fogg is a behavior scientist and founder of the Behavior Design Lab at Stanford University, where he has studied persuasive technology and human motivation for over two decades. He created the Fogg Behavior Model, a framework widely used in product design, public health, and coaching. In addition to Tiny Habits, he has written Persuasive Technology and contributed to academic research on how digital environments shape behavior. He teaches behavior design workshops and has trained thousands of coaches, clinicians, and practitioners around the world.