Author

Books by Donald Norman

Donald Norman is a cognitive scientist and design theorist who served as vice president of Advanced Technology at Apple and later co-founded the Nielsen Norman Group, one of the leading UX research consultancies. He taught at the University of California San Diego and held visiting positions at Harvard and other institutions. Originally a cognitive psychologist, Norman's work brought human factors and cognitive science into mainstream product design. The Design of Everyday Things, first published in 1988 and revised in 2013, is the most widely assigned text in design education and a foundational document of the human-centered design movement.