Author

Books by Gary Halbert

Gary Halbert (1938–2007) was an American direct response copywriter and marketer widely regarded as one of the most effective practitioners of his generation. He is particularly known for the Arnold Halbert coat-of-arms letter, which generated an estimated two billion responses. He wrote prolifically in newsletters and on his website and lectured on copywriting until his death. The Boron Letters was published posthumously, assembled from the original prison correspondence. His son Bond Halbert has continued to teach his father's methods.