Author

Books by Geoffrey Moore

Geoffrey Moore is a management consultant, venture partner, and author based in Silicon Valley. His first book, Crossing the Chasm, published in 1991, became one of the most widely used frameworks in technology marketing and is still used by product teams and investors to analyze go-to-market strategy. He followed it with Inside the Tornado, The Gorilla Game, and Escape Velocity. Moore has been a partner at venture firms and has advised hundreds of technology companies. Dealing with Darwin, published in 2005, applies his lifecycle thinking to the innovation challenges of established companies, extending the Chasm framework into the post-mass-market phase.