Author

Books by Jim Kalbach

Jim Kalbach is a UX strategist, author, and educator focused on customer experience and product design. He is the author of Mapping Experiences, a guide to alignment diagrams in product and service design, and has held senior roles at companies including MURAL, Citrix, and Razorfish. His work bridges academic frameworks and practical design methods, and he has taught and spoken widely on jobs-to-be-done, experience mapping, and product strategy. The Jobs To Be Done Playbook, published in 2020, grew from his workshop facilitation work with product and design teams.