Author

Books by John Hegarty

John Hegarty is a British advertising creative who co-founded Bartle Bogle Hegarty in London in 1982. He served as BbH's worldwide creative director for three decades and is credited with campaigns for Levi's, Audi, Johnnie Walker, British Airways, and many others. He was knighted in 2007 for services to the advertising industry. Hegarty on Advertising, published in 2011, is his most comprehensive statement of his creative philosophy. He has continued to write and speak on creativity, brand, and the advertising industry since his formal departure from BbH.