Author

Books by Marshall McLuhan

Marshall McLuhan (1911–1980) was a Canadian literary critic and media theorist who spent most of his career at the University of Toronto. He trained as an English scholar and wrote his early work on literature before turning to what he called the "grammar of media." Understanding Media (1964) and The Medium is the Massage (1967) made him a celebrity intellectual of the 1960s, widely covered in the mainstream press. His ideas fell out of fashion during the 1970s and were revived in the 1990s with the rise of the internet, which seemed to confirm his predictions. Wired magazine named him its patron saint.