Author

Books by Matthew Dixon and Brent Adamson

Matthew Dixon is a managing director at Korn Ferry and a founding partner of DCM Insights. Brent Adamson is a distinguished vice president and principal analyst at Gartner. Both worked at the Corporate Executive Board when they conducted the research that underpins The Challenger Sale. They followed it with The Challenger Customer, which extends the model to the multiple stakeholders involved in complex B2B purchase decisions. Dixon has also co-authored The Effortless Experience, focused on customer service.