Author

Books by Richard H. Thaler

Richard H. Thaler is Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He won the Nobel Prize in Economics in 2017 for his contributions to behavioral economics. He co-authored Nudge with Cass Sunstein, which became one of the most influential books in behavioral public policy. His earlier work on mental accounting, the endowment effect, and the sunk cost fallacy helped establish that systematic deviations from economic rationality required explanation rather than dismissal.