Author

Books by Richard Rumelt

Richard Rumelt is a professor emeritus at the UCLA Anderson School of Management and one of the most influential strategy scholars of the past fifty years. He studied under business historian Alfred Chandler and was a faculty member at INSEAD and Harvard before joining UCLA. He has consulted for companies including Intel, Shell, and the US Army. Good Strategy Bad Strategy, published in 2011, distills decades of research and consulting work into a single coherent framework. He followed it with The Crux in 2022, which focuses specifically on the diagnosis step.