Author

Books by Robert B. Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and one of the most cited social psychologists in the world. He is the author of Influence (1984), Pre-Suasion (2016), and the expanded edition of Influence (2021). Cialdini spent years embedded in compliance industries — sales, advertising, fundraising — to identify the principles documented in his work. He founded the consulting firm Influence at Work and has advised organizations including Google, Microsoft, and the United Nations on ethical persuasion.