Author

Books by Roger L. Martin and A.G. Lafley

Roger L. Martin is a professor emeritus at the Rotman School of Management at the University of Toronto, where he served as dean from 1998 to 2013. He is the author of more than ten books on strategy and management, including The Design of Business, A New Way to Think, and When More Is Not Better. He has been listed among the top management thinkers in the world by Thinkers50 multiple times. A.G. Lafley served as CEO of Procter and Gamble from 2000 to 2009 and again from 2013 to 2015, overseeing significant growth in brand equity and shareholder value during the first tenure.