Author

Books by Sheena Iyengar

Sheena Iyengar is a professor at Columbia Business School and one of the world's leading researchers on the psychology of choice. She has been blind since her mid-teens due to a hereditary retinal disease. Her jam study is among the most cited experiments in behavioral economics, and her TED Talk on the art of choosing has been viewed millions of times. She has consulted for major corporations and governments on choice architecture and decision design, and her research appears in leading journals in psychology, economics, and management.