Author

Books by Susan Weinschenk

Susan Weinschenk is a behavioral scientist and UX researcher with a PhD in psychology from Brandeis University. She has consulted with technology companies, banks, healthcare providers, and government agencies on applying behavioral science to design and communication. She runs The Team W, a research and consulting firm, and has written several other books including Neuro Web Design and How to Get People to Do Stuff. She is known for making behavioral science research accessible to practitioners who are not academic psychologists.