Author

Books by W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne are professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Their research on strategy, value innovation, and growth has been cited by practitioners at major corporations and government agencies. Blue Ocean Strategy, originally published in 2005 and updated in an expanded edition in 2015, has sold more than four million copies and has been translated into forty-six languages. Their follow-up book, Blue Ocean Shift, addresses the practical process of moving from red to blue ocean strategy.