Author

Books by Nir Eyal

Nir Eyal is an author and lecturer who teaches at Stanford's Graduate School of Business. His first book, Hooked: How to Build Habit-Forming Products (2014), became a standard reference for product designers and behavioral economists. Eyal spent years researching the psychology of persuasive technology and noticed that the same mechanisms he described in Hooked were undermining the autonomy of the people he most wanted to help — which led directly to Indistractable. He writes at nirandfar.com and has contributed to Harvard Business Review and Psychology Today.