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Books on Customer development

Every book on Superbook that explores customer development, with full summaries and discussion questions.

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3 books
The Four Steps to the Epiphany

The Four Steps to the Epiphany

Steve Blank
The Lean B2B

The Lean B2B

Étienne Garbugli
The Startup Owner's Manual
The Startup Owner's Manual

The Startup Owner's Manual

Steve Blank and Bob Dorf

Related themes

Startups Entrepreneurship B2B sales Business model Go-to-market strategy Market research Product validation Product-market fit
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