Author

Books by Seth Godin

Seth Godin is an American author and entrepreneur who has written more than twenty books on marketing, leadership, and change. He founded Yoyodyne, one of the first internet marketing companies, which was acquired by Yahoo in 1998, and later founded Squidoo. He has been inducted into the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His daily blog is among the most widely read in the world. This Is Marketing, published in 2018, represents his most comprehensive treatment of marketing philosophy, synthesizing themes from Permission Marketing, Purple Cow, and Tribes.