Theme
Books on Consumer behavior
Every book on Superbook that explores consumer behavior, with full summaries and discussion questions.
All titles
7 books Contagious: Why Things Catch On
Contagious: Why Things Catch On
Jonah Berger
Pound Foolish
Pound Foolish
Helaine Olen
Predictably Irrational
Predictably Irrational
Dan Ariely
The End of Overeating
The End of Overeating
David A. Kessler
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley
The Next Millionaire Next Door
The Next Millionaire Next Door
Sarah Stanley Fallaw
The Only Investment Guide You'll Ever Need
The Only Investment Guide You'll Ever Need
Andrew Tobias
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